Digital Channel Specialist

Riga, Latvia

Job Description

A global pharmaceutical company is looking to hire an experienced Digital Channel Specialist in Latvia who will be responsible for the day-to-day maintenance and management of the digital marketing ecosystem.

Company Offers

  • Attractive compensation package with benefits (annual bonus, health/life insurance, etc.);
  • New challenges and prospects of career development within a growing company;
  • High level of responsibility and independence;
  • Supportive and friendly working environment;
  • Hybrid work model (flexibility to work from home and office).

Requirements

  • Bachelor’s or equivalent degree is desirable (ideally in digital marketing or communication).
  • At least 2 years of digital marketing or e-commerce content management experience (preferably within the pharmaceutical or healthcare industry).
  • Excellent organisational skills and attention to detail.
  • Proven ability to prioritise competing demands to meet deadlines;
  • Computer literacy (Microsoft Office and Adobe suites).
  • Fluency in English and Latvian, both written and spoken. Knowledge of Russian would be advantageous.

Main Duties & Responsibilities

  • Dealing with multiple tasks and challenges across the digital marketing ecosystem.
  • Supporting marketing teams in increasing the consent database through the registration process.
  • Working towards achieving KPIs and benchmarks while supporting the technical elements of digital campaigns.
  • Developing, adapting and executing e-mail campaigns (designing, building, testing, scheduling, targeting, etc.).
  • Liaising with external agencies and advertising partners to develop engaging digital content for multiple channels.
  • Managing day-to-day content on the company’s website using a self-service management system to edit and optimise content.
  • Building strong internal relationships and collaboration with marketing teams to gather digital content.
  • Supporting the team with digital solutions and providing suggestions for improvements.
  • Thinking creatively to develop innovative ways to engage digital audiences.
  • Analysing activity performance and channel response rates, statistics.
  • Managing platforms like Canvas, Marketo, Photoshop, Youtube and Brightcove.
  • Cooperating closely on a cross-functional level (sales, marketing, medical teams).
  • Ensuring compliance with policies and procedures relating to digital and social media communication.

Job Summary

Status: This position has been filled

Posted: 1 month ago

Employment Type: Full-time

Job Function: Marketing

Seniority Level: Experienced

Industry: Pharmaceuticals