Digital Channel Specialist

A global pharmaceutical company is looking to hire an experienced Digital Channel Specialist in Latvia who will be responsible for the day-to-day maintenance and management of the digital marketing ecosystem.

Company Offers

• Attractive compensation package with benefits (annual bonus, health/life insurance, etc.);
• New challenges and prospects of career development within a growing company;
• High level of responsibility and independence;
• Supportive and friendly working environment;
• Hybrid work model (flexibility to work from home and office).

Requirements

• Bachelor’s or equivalent degree is desirable (ideally in digital marketing or communication).
• At least 2 years of digital marketing or e-commerce content management experience (preferably within the pharmaceutical or healthcare industry).
• Excellent organisational skills and attention to detail.
• Proven ability to prioritise competing demands to meet deadlines;
• Computer literacy (Microsoft Office and Adobe suites).
• Fluency in English and Latvian, both written and spoken. Knowledge of Russian would be advantageous.

Main Duties & Responsibilities

• Dealing with multiple tasks and challenges across the digital marketing ecosystem.
• Supporting marketing teams in increasing the consent database through the registration process.
• Working towards achieving KPIs and benchmarks while supporting the technical elements of digital campaigns.
• Developing, adapting and executing e-mail campaigns (designing, building, testing, scheduling, targeting, etc.).
• Liaising with external agencies and advertising partners to develop engaging digital content for multiple channels.
• Managing day-to-day content on the company’s website using a self-service management system to edit and optimise content.
• Building strong internal relationships and collaboration with marketing teams to gather digital content.
• Supporting the team with digital solutions and providing suggestions for improvements.
• Thinking creatively to develop innovative ways to engage digital audiences.
• Analysing activity performance and channel response rates, statistics.
• Managing platforms like Canvas, Marketo, Photoshop, Youtube and Brightcove.
• Cooperating closely on a cross-functional level (sales, marketing, medical teams).
• Ensuring compliance with policies and procedures relating to digital and social media communication.